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The Best of the West End

Experience your own private hospitality event and VIP access at some of the biggest shows in London's West End, brought to you by Sporting Agenda and Ambassadors Theatre Group (ATG).

Our superb hospitality packages offer you a private entrance and VIP house seats, a dedicated host throughout the evening, a selection of premium drinks, complimentary food options such as canapés and french macarons, private washrooms and an exclusive area for you and your group. Whether an intimate group of six or a larger group of 90, we have a range of packages.


Booking to March 2023

Invite your clients, family, and friends to sip Moët Champagne alongside an expertly crafted menu of canapes, bowl food, and indulgent desserts. ​In a time when the world is changing forever, there is one place where everyone can be free. This is Berlin. Relax. Loosen up. Be yourself.

Prices from £375pp + VAT

Moulin Rouge

Booking to April 2023

Moulin Rouge! The Musical blends revelry and romance onstage like never before. ​It's time to pop the champagne and prepare for the spectacular as you drink, dine and entertain your guests in the comforts of the Ambassador Lounge before taking in the biggest musical at the West End's Piccadilly Theatre! Prices from £375pp + VAT


Limited Season - 31st October - 24th December

Olivier Award-winning director Dominic Cooke reimagines one of Britain’s most powerful political plays with David Tennant making his long awaited return to the West End alongside Elliot Levey and Sharon Small. ​​Do not miss this poignant drama and the opportunity to entertain and network in the Balcony Bar before taking in the play from great seats in the Royal Circle at The Harold Pinter Theatre.

Prices from £179pp + VAT

Mother Goose

Limited Season - 14th December - 29th January

The whole nation is flocking to see Ian McKellen and John Bishop as they join forces to bring you a hilarious family-friendly panto. With Mel Giedroyc also starring as a goose with a gift, Mother Goose is the ultimate theatrical feast - full of fun, farce and surprises that will make you honk out loud. Showing at The Duke of York's Theatre.

Prices from £229pp + VAT


Booking to May 2023

Based on the novel by Gregory Maguire, Wicked imagines a beguiling backstory and reveals the magic that shaped the destinies of two unlikely friends on their remarkable journey to becoming Glinda The Good and the Wicked Witch of the West. Showing at the Apollo Victoria Theatre.

Prices from £375pp + VAT

Pretty Woman

Booking to March 2023

Brought to life by a powerhouse creative team, including Grammy winner Bryan Adams, Pretty Woman: The Musical will lift your spirits and light up your heart. Step into the timeless Savoy Theatre and relive the iconic film where once upon a time in the late '80s, Vivian met Edward, and her life changed forever.

Prices from £179pp + VAT

The Lion King

Booking to June 2023

Host an intimate group of friends, family or colleagues at the Lyceum Theatre to enjoy an afternoon or evening of entertainment within the comfort of the Ambassador Lounge at this multiple award-winning show. With an iconic score by Elton John and Tim Rice and a timeless narrative, Disney’s The Lion King has it all.

Prices from £375pp + VAT


Cabaret - "This Cabaret announces itself as an outstanding piece of theatre." (Financial Times)

Moulin Rouge - "Sheer high-octane energy! If we have an energy crisis, just plug this lot into the national grid!" (Mail on Sunday)

The Lion King - "It lights up the West End with a blaze of fabulous imagination." (Evening standard)

Wicked - "This is it. This is the one. A theatrical triumph." (The Daily Telegraph)


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